FOWLER, Calif., – As shoppers across the nation proceed to put money into their well being, Bee Candy Citrus has launched a month-long marketing campaign that’s designed to showcase the optimistic correlation between vitamin C and citrus fruits.
“You, Me and Vitamin C is a strategic marketing campaign that’s tailor-made to the on a regular basis client,” acknowledged Bee Candy Citrus Director of Communications Monique Bienvenue. “Our objective is to equip our viewers with the information they should make wholesome meals selections, in addition to promote the advantages of incorporating citrus fruits into their weight loss program.”
All through the month of July, Bee Candy’s advertising and marketing staff will tailor its social media content material to selling the advantages of vitamin C, in addition to the alternative ways shoppers can complement their immune system with citrus fruits. As the corporate steams ahead with its summer time citrus program, Bee Candy’s digital platforms can be supplemented with variety-specific recipes, infographics and company-sponsored contests. One among Bee Candy’s long-time trade companions has additionally teamed up with the corporate so as to add one other partaking element to the marketing campaign.
“Proper now, boosting immunity is high of thoughts for the hundreds of households who interact with Produce for Youngsters day by day,” acknowledged Produce for Youngsters Managing Director Amanda Keefer. “We’re excited to be a part of the Bee Candy You, Me & Vitamin C initiative delivering recipes, suggestions and concepts via our Twitter Social gathering and past.”
On July 9, Bee Candy Citrus and Produce for Youngsters can be internet hosting a Twitter Social gathering, or a dwell Q&A chat, with Twitter customers throughout the nation. Whereas households proceed to adapt to modifications carried out by COVID-19, the 2 organizations can be sharing wholesome recipes for households to make collectively, interact in dialogue centered on citrus dealing with and storage suggestions, and focus on the function that citrus can play in strengthening one’s immunity.
“When our advertising and marketing staff initially spoke concerning the parts of this marketing campaign, we knew that we wished it to have one thing for everybody,” continued Bienvenue. “Whether or not you’re a father or mother searching for enjoyable and artistic methods to go the time, otherwise you’re a foodie focused on studying what makes citrus so particular – we’ve designed this marketing campaign with everybody in thoughts.”
To see Bee Candy’s marketing campaign in motion, make sure to observe the corporate’s Fb, Twitter and Instagram platforms. The marketing campaign will finish on Friday, July 31st and shoppers are inspired to make use of the hashtag #YouMeAndVitaminC to share the methods they make the most of citrus of their houses.
A grower, packer and shipper of California citrus, Bee Candy Citrus is a frontrunner in at this time’s agriculture trade. Based in 1987, Bee Candy Citrus is a household owned and operated firm and
offers over 15 completely different types of citrus to its shoppers! Positioned within the coronary heart of California’s Central Valley, Bee Candy is targeted on innovation, sustainability and buyer satisfaction.